Luke Peterschmidt | Dave Williams | Jeff Alexander | Mindy Sherwood-Lewis
Ed Bolme | Ree Soesbee | Raymond Lau | Marcelo Figueroa
Dave Schwimmer | Ryan Dancey | George Sundborg | John Wick
Zen Faulkes | Andrew Heckt
(Message edb:505)
Date:    Fri, 07 Jul 2000 16:21:06 PDT
To:      L5RINFO@ORACLE.WIZARDS.COM
From:    Edward Bolme <edwardb@FRPG.COM>
Subject: Re: [L5RINFO] Panic (was: Needless panic)

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> Question: is the sales increase due to the new look of the cards?
> Siege of Sleeping Mountain, the return to normal cardsets, the
> marketing of Pearl Edition, and the new card look all hit about the same
> time; how much impact did the new format have?

Something like 25% of players have joined since HB. No, the effects of card
frames can't be extricated from the change in format and the increased
Marketing, but I think the upsurge is more than the other two can wholly
account for.

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